Belief-Based Voter Advertising
VOTE produced four belief-based ads that center around Dr. Brad Cohen, a candidate in New Jersey’s 12th Congressional District Democratic Primary.
Make Government Work :30
This Should Work :30
Not Happening, Fix It (Horizontal) :15
Not Happening, Fix It (Vertical) :15
Special thanks to our partners at Don’t Hate Debate and The Heart Monitors for helping us produce these VOTE ads.
These ads center around the core beliefs and motivations of voters in relevant belief-based segments—aligning voter beliefs with candidate attributes and capabilities.
Ad produced by the campaign
Dr. Brad Cohen is an OB-GYN and the mayor of East Brunswick, NJ.
He is running for congressional office in New Jersey’s 12th Congressional District.
Dr. Brad Cohen’s Current Campaign Ad