In 2026, VOTE ran advertising using our Belief-Based Voter Model insights, independent of these campaigns, to collect data on how VOTE segment targeting and advertising impacted voter outcomes.
South Carolina US Senate
Belief-Based Voter Advertising
VOTE produced two advertisements that centered around Dr. Annie Andrews, the Democratic candidate running in the 2026 South Carolina US Senate race.
Seeking Optimist :30
Campaign Ad :30
Rally Response :30
Campaign Advertising
Our advertising ran separate of the campaign’s advertising.
New Jersey 2nd Congressional District
Belief-Based Voter Advertising
VOTE produced one advertisement that centered around Zack Mullock, the Democratic candidate running in the 2026 New Jersey 2nd Congressional District race.
Seeking Optimist and Me and My People VOTE ad :30
Campaign Ad :30
Campaign Advertising
Our advertising ran separate of the campaign’s advertising.
These ads center around the core beliefs and motivations of voters in relevant belief-based segments—aligning voter beliefs with candidate attributes and capabilities.
Special thanks to our partners at Don’t Hate Debate and The Heart Monitors for helping us produce these VOTE ads.